Fred Noer
Ways of Seeing
Two words – endless wonder – pointedly describe my interest in photography. I never cease to be fascinated by what can be created photographically and how those images affect me as well as people who view my work.
Recording my observations of the world through photography began in 1973. My first photos were of car races in Milwaukee and Indianapolis, enabling me to add a new dimension to my deep interest in motorsports, especially drag racing. I also started practicing photojournalism of area community events and wrote articles for The Times, the weekly newspaper in Walworth my parents bought in 1957. I edited and published the paper in 1980-86.
The editorial page of the newspaper, which was printed in black and white, always displayed a scenic photograph. Having to shoot for that page motivated me to photograph landscapes of Geneva Lake, the communities, and the countryside in the newspaper coverage area. Walking the lake path or driving a country road or village street always enabled me to slow the pace of my life that was driven by deadlines. I have continued in photography since then.
If I seek to have my photos convey a message, it is to urge all of us to stop and look more keenly at what is closest to us, especially in our communities. We will be amazed at what we see.
My work also appeared in Lake Geneva Magazine and Shopper Sunday, which I also edited. Since 1995 I have done freelance writing, editing, and photography and contributed to a variety of local, regional, and national publications.
My landscapes have been exhibited in various Wisconsin communities at a bank, Aram Public Library, and a coffeehouse in Delavan; Walworth County Courthouse in Elkhorn; Charles A. Wustum Museum of Fine Arts in Racine; Hoard Historical Museum in Fort Atkinson; George Williams College in Williams Bay; Seippel Center for the Arts in Beaver Dam; shops and galleries in Lake Geneva; Cultural Arts Center in Whitewater; and Michael Fields Agricultural Institute in East Troy.
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